Most of the time clients come to me after I use Wix or Webley to create a website and ask for some help in making their sites more visible. And I have to rub to talk. Wix makes it easy to build a great-looking website, and very easy to create a very poorly performing website.
Making The Wix Website ‘Easy’ Makes
So if Wix makes building websites easy then why is it negative? If you approach building a website as an ‘easy’ task, you are off to a bad start. I like to think that I know what looks good but if I try to design a brochure it will look shocking – I am not a graphic designer and I will never pretend to be, So why should you pretend to be a website developer when your business depends on your website?
If creating a working website was ‘easy’ then there would not be millions of blog articles about search engine optimization (SEO), content structure, on and off-site reputation management, and conversion optimization.
Personally, I don’t think most companies, especially small to medium-sized companies, spend a short time on their website. This is often because they do not know what to ask or the web agencies do not take the time to ask the right questions. Business owners don’t necessarily know what questions to ask – your business is your specialty, and you should be able to trust your web developer to ask the right questions.
Easy To Jump Straight
Wix makes it easy to jump straight in, compile a web page and publish it. Before you do that, you need to stop and think about what your business needs for your online presence
You need to consider how your content will be organized, what image sizes you will upload, what page titles you will use, header text for each page, And call action conversions that appear in search engine results (SERPs). At the same time, you need to make sure that you have implemented some online tracking so that you know how it is performing and the necessary Google to gain insights from your website. Set up tools that can guide your marketing decisions.
Yes, I’ve seen expensive websites without installing Google Analytics – a basic oversight you shouldn’t get for spending thousands of dollars. Someone even called me to make my website more visible. He spent $ 100 with some random overseas company on his website. How much business has been done for them on this ‘cheap’ website? This may indicate that the website has spent thousands of rupees on their lost business – below is an example of work.
Wix Hides Complications
Wow! That’s another benefit I’ve heard you scream! Hiding the complexities of website development is not necessarily a good thing. Websites like Wix brochures make design easy and it is not. Although Google takes into account the user experience, it is mostly about content and mobile-friendliness, and the like. One of the most basic elements that Google cares about is how your page titles are structured and what they say about the page, even for some Wix websites that I As you can see, despite supporting the SEO settings for Wix pages, no attention was paid to it.
Google doesn’t really care if your button looks good, or if your image looks great. Search results below are quite common when you don’t know what to do. The result is no call to action, and the description does not specify what the page is about. If this is one of the ten similar results then I will probably click on the more interesting results.
Hiding these complexities makes it much easier for you to feel proud of your new website and talk about it in front of the world. It is better to keep shouting because this may be the best way to find your site because Google cannot find it.
A recent chart from expert company MOZ shows that your website is just one element of your online presence – backlinks, business listings, referrals, and your website. Without them you wouldn’t be able to reach your customers, so unfortunately your beautiful Wix website will be less than the mark.
I’ve seen briefs and quotes that do not reflect the most basic functionality a company needs, and they often see SEO as an ‘optional extra’. It is not. This is important and often simple steps will make a big difference in your visibility.
Wix Hosts Your Site
If your website starts to show slower than usual then a decent web host is a good place to start. If a website is based on an open-source content management system like WordPress or Silverstripe then there is a whole bunch of hosting companies that want your dollars to host your website. Some are great, and some are bad.
In general, I don’t like the idea of using proprietary content management systems, whether it’s a platform like Wix or one developed by your agency. If you go out with a third party or go beyond them, you will need to start again. While WordPress is not the only platform available, I have asked business owners if this is a reasonable option or if it is used by ‘only’ bloggers. Techcrunch uses WordPress and Mashable to use it – I can safely say that their sites are probably bigger than yours.
You Can’t Easily Move Your Wix Data Anywhere Else
So you’re lucky and your site is performing well and you want to add features that aren’t supported within Wix or want a big overhaul. Basically, you have enhanced your website.
If that happened then it would be very difficult to remove your content from Wix. If you have a WordPress-based website then you can put all your content and apply another theme, or custom theme (which is an effective layout). Your website looks very different but you do not need to re-enter your content. There is still work to be done when you change themes because they all have their own way of working, and different slots have different image sizes, but you can keep all your content.
If you think you can extend Wix, complete web development may be out of your budget right now, but remember to consider this potential cost in the future.
Wix Is Not Free It May Be More Expensive Than You Think
Wix is a very attractive startup platform because the basic offer is free. This is a very effective sales technique that takes customers to the door. Mailchimp uses a similar technique but even Mailchimp does not allow you to access automatic email layouts in their core offerings – this is an integral part of email marketing.
With free plans, you have Wix branding on your site, and a small icon in the browser bar will be the Wix logo. You can’t add Google Analytics tracking until you reach the premium plan.
Premium plans start at just $ 4 or more per month so it’s not expensive at all, and they go up to $ 24 per month.
There are lots of apps to choose from and many people start with a ‘freemium’ offer that has more functionality provided at a price so go back to this website and consider What do you want in your expenses?
For many, the biggest cost of using Wix is hidden. This is the cost of websites created by users who may not know that the website really works, so it is not found, or it does not work well. This lack of functionality is probably costing your business.
I compare this loss of business to that of a garage owner whose cheap website was created many years ago.
- The average workshop cost is 200.
- One job a week through a new website = 52 x 200 = $ 10,400 per year
- The old website was live for 4 years = 4 x 10400 = $ 41600
This affordable website has cost him $ 41,600 in 4 years on a low income.
In the USA, the average cost of a car repair in 2011 was $ 305.56, and I can safely assume that finding it online results in more than one job per week. Then you can consider the total customer value that comes with regular servicing, road fitness tests, and more.
It is possible to create a reasonable revenue-generating website using the Wix platform. The biggest problem with Wix is that it makes it easy to create a website that you think is great and has given a lot of people the idea of being a good website when it is far from the truth.
To generate revenue from a website, you need to think of it as an online presence, tick all the right fields, and spend time and money fixing it.
Can You Afford A Loss Of $ 317,782.40 In Your Business?
Contact us today if you would like free help with a summary of your website or a health check on your online presence.