The cosmetic, skincare, personal care, and beauty sectors are crowded and competitive. Brands that succeed in popularity use various marketing tools, including SEO, SMM, influencers, PPC, and more. Working with reputable PR agencies for beauty brands can also increase success rates for new companies. Here’s an overview of how to build recognition for a beauty brand.
1. Ensure Products Live Up to Their Claims
Reaching the shelves of renowned stores like Ulta, Sephora, and Bluemercury is the goal of up-and-coming beauty brands. If the product doesn’t live up to its claims, no one will pick it from the shelves, and the marketing effort is in vain. Beauty brands should focus on creating reliable products for the aesthetically driven industry. Test the products and complete trials to ensure the guaranteed benefits are valid.
Building a strong brand starts with offering a valuable product that resolves specific needs. People want to know what makes the brand different, whether it’s the ingredients, innovative design, or amazing brand story. Major retailers also pay close attention to what customers say about trending and upcoming brands. If more people talk about the products in a positive light, the retailers are more likely to pick them up for further review.
2. Leverage User-Generated Social Content
Strong engagement is key to getting noticed, and new brands have no better place for engagements than social media. Tapping into user-generated content through hashtags has become popular for beauty product marketers. New brands can create high-quality shareable content for customers on social media. The goal is to encourage honest reviews, shares, likes, and comments by creating engaging, interesting, and shareable content.
Customers are more likely to recommend the products if they are happy with the results. New beauty brands should focus on designing a consistent presence across all online platforms and other media. The business can use social media to educate the audience about the key benefits of their beauty products. Positive reviews from real customers and user-generated content can also push the conversation around a new brand, getting more people interested in their products.
3. Work With Influencers and Micro-influencers
Influencer marketing is a go-to strategy for beauty and cosmetic marketers. Working with influencers can bring instant success, provided the product lives up to its hype. Influencers can be anyone, including a celebrity, sportsperson, blogger, Youtuber, or someone with a considerable following on social media. Influencers already have a major online following, and everything they post receives massive engagement.
When working with influencers, beauty brands should choose relevant individuals and platforms. If the selected influencer is a Youtuber, their channel should be about content related to the cosmetic, beauty, and personal care industry. People are more likely to buy the products if recommended by a relevant channel. New beauty brands also need influencers who are fans of the product and willing to speak about it freely.
4. Create a Branded Presentation
Every beauty brand should create a branded presentation outlining all the products with their ROI. Any moment could present the opportunity to share the brand. Brand owners need a deck outlining the business, its social footprints, product descriptions, target customers, MSRP, supplier, and pricing structures. The presentation can also include retailer/distributor channels, product images, and testimonials from real fans/users.
Marketers should share brand presentations whenever the opportunity arises. The presentation can be posted on social media platforms like Youtube for easy access and customer engagement. Make sure viewers can trace back to the official website or reach the customer service team for more information. All beauty brands need exceptional customer service, so no query should remain unanswered.
5. Trustworthy PR Agencies for Beauty Brands
Getting recognition for a beauty brand calls for effective marketing strategies. Major retailers only pick the best and most talked about products because they know such options are bought by many people. When building brand recognition, the focus should remain on providing value to the end-user. Safe, reliable, and aesthetically designed beauty products will succeed more than standard offers.
The best way to get beauty brand recognition is to involve expert marketers. Working with top-rated PR agencies for beauty brands can help with editorial coverage and social media marketing. Many PR agencies also offer celebrity seeding, special events, web design, and overall branding. Choose agencies specializing in fashion, beauty, and wellness/lifestyle brands.